Jade Pover

Brand Strategy · Creative Direction · Storytelling Rooted in Place

Formline Studio is an Indigenous-owned creative studio founded by Jade Pover, a Haida and Cree brand strategist and creative director based on the West Coast of British Columbia.

For more than fifteen years, Jade has worked across brand strategy, identity, campaigns, content, and digital presence. Formline works with founders, artists, communities, and organizations building work connected to place, culture, community, craft, or purpose.

The practice begins with context: who is making the work, where it comes from, what has shaped it, and what it needs to become. From there, Formline develops the language, visual identity, and structure that allow a business or practice to be understood on its own terms.

Jade’s creative foundation began in Indigenous Independent Digital Filmmaking at Capilano University, where she trained in video editing, sound design, scriptwriting, and production. She later apprenticed in post-production on nationally broadcast documentaries centred on Haida art and Indigenous stories.

She was given the Haida name Gulxa Jaad / Pearl Girl, offered to her through family and carried in connection with lineage, responsibility, and what is passed forward.

Formline is grounded in the belief that story holds more than a message. It holds relationship, place, memory, and direction.

The work is not about making a brand louder.
It is about finding the form that lets it stand clearly in the world.